If businesses like BT and the Ulster Bank feel that the GAA is something they wish to financially support, isn't it time that Ulster-British culture also received support from these same companies?

Perhaps a re-constituted Ulster Society (for the Promotion of Ulster-British Culture and Heritage) could act as an umbrella group for the various Loyal Orders, bands and cultural groups to apply for such sponsorship and work alongside the Ulster-Scots Agency. Surely businesses could not act in such a biased way by supporting the GAA and refusing to sponsor the culture of the greater number of people in Northern Ireland?